A good way to generate traffic to your real estate web site is to get a link to your site placed on as many other web sites as possible. There are several ways we accomplish this, the first would be to submit your web site to as many search engines as possible and that will get your link on those sites. Secondly, you can pay for links by paying web sites like Google.com or others to place your link on their sites. Alternatively, you can exchange links with other web site owners.

Exchanging links is an easy task as it simply requires you adding a link to someone else's web site and making sure they have reciprocated, but when you are dealing with more than a few dozen web sites, this becomes a tedious task as you will need to check back with each link from your web site to make sure they still have your link on their site. Some site owners will trade links with you to only take down your link after just a few days, not a very nice gesture on their part.

A good way around this is to join a link exchange program also known as a banner exchange program. These programs allow site owners to post their banners and/or links and have it rotated throughout hundreds if not thousands of other web sites. Rules vary from program to program but they pretty much follow the same principles. Based on the amount of traffic you put in, you get a certain amount of traffic back. This is usually a 2 for 1 ratio, for every 2 times you show the exchange programs banner on your web site, you get 1 of your banners or links shown to a web surfer on someone another web site.

Real Estate Advertise, Inc. has what can be considered the real estate industry's premiere link exchange service, Real Estate Link Exchange which has thousands of web site owners' ready and willing to exchange links with you. In addition, Real Estate Banner Network will allow you to post your banners and have it distributed throughout a large network of real estate related web sites.

Take advantage of each of these programs as not only do links from other web sites increase your chance to receive pre-qualified leads, but link exchanging also increases your popularity rankings with search engines. By increasing your popularity on search engines you get placed closer to the top results which mean even more hits to your site.